The feedback I’ve received so far is overwhelming—in the best way possible. [Our President] had to turn her camera off for a moment during the presentation because she got a little emotional. We’ve all been working so hard through the pandemic to reposition the American jazz Museum for success, and seeing these visuals today was so rewarding and I cannot begin to explain what a huge boost it was for our team.

Lisa Alpert, Director Of External Affairs and Communications, American Jazz Museum

VISUAL BRAND SYSTEM

Led the creative direction and design of a new brand identity and award-winning website for the American Jazz Museum.
Developed a flexible visual system inspired by the rhythm, improvisation, and cultural legacy of jazz.
Created a typography-driven brand language that empowered museum staff to produce engaging marketing and educational materials.
Designed a digital experience that connected visitors to the stories, music, and history of Kansas City's iconic 18th & Vine Jazz District.

Modernize the museum's brand and digital presence while honoring its cultural significance.
Increase awareness of Kansas City's role as one of America's most important jazz centers.
Create a scalable identity system that could support exhibitions, performances, education programs, and community initiatives.
Build a website experience that felt immersive, interactive, and reflective of the energy of jazz itself.

Delivered a unified brand and digital experience spanning the museum, Gem Theater, Blue Room, educational programs, and visitor engagement initiatives.
Established a flexible visual system that continues to support the museum's marketing and storytelling efforts.
Created an award-winning website experience that helped bring the museum's mission and history to a broader audience.
Strengthened the museum's ability to celebrate and preserve an important chapter of American and Black cultural history.