POSTER KEY ART + ILLUSTRATION + ART DIRECTION
POSTER KEY ART + ILLUSTRATION
+ ART DIRECTION
POSTER KEY ART + ILLUSTRATION + ART DIRECTION
THE WIZ
THE WIZ
PROJECT OVERVIEW
The Wiz celebrates the legacy of the 1978 cult-classic musical through a series of posters created for Universal’s 2025 theatrical re-release.
The artwork reimagines the film’s iconic visuals — blending nostalgia, NYC culture, and cinematic surrealism to introduce the story to a new generation.
I collaborated with Justin Simien and Culture Machine to develop the full key art collection — restoring original illustrations, crafting new compositions, and designing three distinct poster looks inspired by the film’s most memorable moments.
PROJECT OVERVIEW
The Wiz celebrates the legacy of the 1978 cult-classic musical through a series of posters created for Universal’s 2025 theatrical re-release.
The artwork reimagines the film’s iconic visuals — blending nostalgia, NYC culture, and cinematic surrealism to introduce the story to a new generation.
I collaborated with Justin Simien and Culture Machine to develop the full key art collection — restoring original illustrations, crafting new compositions, and designing three distinct poster looks inspired by the film’s most memorable moments.
Project Highlights
Reimagined The Wiz for Universal’s 2025 theatrical re-release with three distinct poster concepts.
Restored Victor Gadino’s original key art to a modern, vibrant finish.
Blended NYC culture, graffiti, wheat-paste textures, and cinematic color into a unified visual system.
Honored Black creative legacy while refreshing the film for a new generation.
Goals
Bring a bold, modern look to a classic film for younger audiences.
Celebrate New York City as the visual heartbeat of The Wiz.
Respect the original artwork and cultural significance while pushing it forward.
Create posters that feel iconic, collectible, and rooted in Black culture.
Results
A fan-favorite poster series praised for authenticity and cultural relevance.
Strengthened Universal’s re-release campaign with high-impact visuals.
Delivered three unique looks: Emerald City, Modern Classic, and Graffiti—each tied to key moments in the film.
REIMAGINING A CULTURAL
CLASSIC FOR A NEW ERA
HONORING BLACK CINEMA WITH BOLD, EXPRESSIVE STORYTELLING
MUNCHKIN LAND
GRAPHITTI
ORIGINAL REMIX
THE
FANTASTICAL
EMERALD CITY
MORE FROM CULTURE MACHINE
Project Highlights
Reimagined The Wiz for Universal’s 2025 theatrical re-release with three distinct poster concepts.
Restored Victor Gadino’s original key art to a modern, vibrant finish.
Blended NYC culture, graffiti, wheat-paste textures, and cinematic color into a unified visual system.
Honored Black creative legacy while refreshing the film for a new generation.
Goals
Bring a bold, modern look to a classic film for younger audiences.
Celebrate New York City as the visual heartbeat of The Wiz.
Respect the original artwork and cultural significance while pushing it forward.
Create posters that feel iconic, collectible, and rooted in Black culture.
Results
A fan-favorite poster series praised for authenticity and cultural relevance.
Strengthened Universal’s re-release campaign with high-impact visuals.
Delivered three unique looks: Emerald City, Modern Classic, and Graffiti—each tied to key moments in the film.
Project Highlights
Reimagined The Wiz for Universal’s 2025 theatrical re-release with three distinct poster concepts.
Restored Victor Gadino’s original key art to a modern, vibrant finish.
Blended NYC culture, graffiti, wheat-paste textures, and cinematic color into a unified visual system.
Honored Black creative legacy while refreshing the film for a new generation.
Goals
Bring a bold, modern look to a classic film for younger audiences.
Celebrate New York City as the visual heartbeat of The Wiz.
Respect the original artwork and cultural significance while pushing it forward.
Create posters that feel iconic, collectible, and rooted in Black culture.
Results
A fan-favorite poster series praised for authenticity and cultural relevance.
Strengthened Universal’s re-release campaign with high-impact visuals.
Delivered three unique looks: Emerald City, Modern Classic, and Graffiti—each tied to key moments in the film.
REIMAGINING A CULTURAL
CLASSIC FOR A NEW ERA
HONORING BLACK CINEMA WITH BOLD, EXPRESSIVE STORYTELLING
MUNCHKIN LAND
GRAPHITTI
ORIGINAL REMIX
ORIGINAL
REMIX
THE
FANTASTICAL
EMERALD CITY
MORE FROM CULTURE MACHINE