PROJECT OVERVIEW
For almost ten years I had the honor of designing for the National Museum of African American History and Culture. My relationship with the museum started in 2015 and became one of the most meaningful parts of my career. From the very first website to major exhibitions, public programs, and award-winning digital experiences, I kept coming back to the same thing that drives my work: purpose, passion, and curiosity.
This page is a recap of the projects I led over the years. Each one played a role in shaping my design philosophy and the way I show up as a creative director today.
NATIONAL MUSEUM of
AFRICAN AMERICAN
HISTORY and CULTURE
NATIONAL MUSEUM of
AFRICAN AMERICAN
HISTORY and CULTURE
A STORY OF MY IMPACT OVER THE YEARS
A STORY OF MY IMPACT OVER THE YEARS
PROJECT OVERVIEW
For almost ten years I had the honor of designing for the National Museum of African American History and Culture. My relationship with the museum started in 2015 and became one of the most meaningful parts of my career. From the very first website to major exhibitions, public programs, and award-winning digital experiences, I kept coming back to the same thing that drives my work: purpose, passion, and curiosity.
This page is a recap of the projects I led over the years. Each one played a role in shaping my design philosophy and the way I show up as a creative director today.
PROJECT OVERVIEW
For almost ten years I had the honor of designing for the National Museum of African American History and Culture. My relationship with the museum started in 2015 and became one of the most meaningful parts of my career. From the very first website to major exhibitions, public programs, and award-winning digital experiences, I kept coming back to the same thing that drives my work: purpose, passion, and curiosity.
This page is a recap of the projects I led over the years. Each one played a role in shaping my design philosophy and the way I show up as a creative director today.
Project Highlights
The Museum Website
The work that started it all. I helped design the museum’s first website before the building even existed. That single brief defined the design system that supported everything that came after.
Freedmen’s Bureau Search Portal
Co-led the design of the search experience and created the full promotional campaign, including the animated identity, audio-described videos, and the collage-based visual system inspired by the original documents.
Seat at the Table
Branded and animated the museum’s first digital version of this program. We turned an intimate in-person experience into a meaningful virtual gathering during a time when connection mattered.
Smithsonian African American Film Festival
Led the visual identity and digital experience for a multi-day event that centered Black film, culture, and community. The work became the backdrop for iconic filmmakers, activists, and storytellers.
Through the African American Lens, Historically Speaking, Speakeasy
Developed brand directions and event creative across multiple public programs.
Simmons Talks
One of the most personal projects for me. I illustrated Dr. Ruth Simmons, Amy Sherald, Deborah Willis, and Bisa Butler and built the full visual system used across print, motion, and the event.
GOALS
Build digital experiences that honor African American history and culture
Create systems that elevate the museum’s mission and meet the moment
Design work that feels human, accessible, and rooted in story
Support curators, historians, and the museum team in bringing these narratives forward
RESULTS
Helped define the early digital identity of one of the most important cultural institutions in the world
Work recognized with Webby Awards, Anthem Awards, and museum press features
Created systems and experiences used across exhibitions, programs, events, and digital storytelling
Built long-standing creative trust with the museum and delivered impactful projects for nearly a decade
Developed my own creative philosophy shaped by purpose, passion, and curiosity
Project Highlights
The Museum Website
The work that started it all. I helped design the museum’s first website before the building even existed. That single brief defined the design system that supported everything that came after.
Freedmen’s Bureau Search Portal
Co-led the design of the search experience and created the full promotional campaign, including the animated identity, audio-described videos, and the collage-based visual system inspired by the original documents.
Seat at the Table
Branded and animated the museum’s first digital version of this program. We turned an intimate in-person experience into a meaningful virtual gathering during a time when connection mattered.
Smithsonian African American Film Festival
Led the visual identity and digital experience for a multi-day event that centered Black film, culture, and community. The work became the backdrop for iconic filmmakers, activists, and storytellers.
Through the African American Lens, Historically Speaking, Speakeasy
Developed brand directions and event creative across multiple public programs.
Simmons Talks
One of the most personal projects for me. I illustrated Dr. Ruth Simmons, Amy Sherald, Deborah Willis, and Bisa Butler and built the full visual system used across print, motion, and the event.
GOALS
Build digital experiences that honor African American history and culture
Create systems that elevate the museum’s mission and meet the moment
Design work that feels human, accessible, and rooted in story
Support curators, historians, and the museum team in bringing these narratives forward
RESULTS
Helped define the early digital identity of one of the most important cultural institutions in the world
Work recognized with Webby Awards, Anthem Awards, and museum press features
Created systems and experiences used across exhibitions, programs, events, and digital storytelling
Built long-standing creative trust with the museum and delivered impactful projects for nearly a decade
Developed my own creative philosophy shaped by purpose, passion, and curiosity
Project Highlights
The Museum Website
The work that started it all. I helped design the museum’s first website before the building even existed. That single brief defined the design system that supported everything that came after.
Freedmen’s Bureau Search Portal
Co-led the design of the search experience and created the full promotional campaign, including the animated identity, audio-described videos, and the collage-based visual system inspired by the original documents.
Seat at the Table
Branded and animated the museum’s first digital version of this program. We turned an intimate in-person experience into a meaningful virtual gathering during a time when connection mattered.
Smithsonian African American Film Festival
Led the visual identity and digital experience for a multi-day event that centered Black film, culture, and community. The work became the backdrop for iconic filmmakers, activists, and storytellers.
Through the African American Lens, Historically Speaking, Speakeasy
Developed brand directions and event creative across multiple public programs.
Simmons Talks
One of the most personal projects for me. I illustrated Dr. Ruth Simmons, Amy Sherald, Deborah Willis, and Bisa Butler and built the full visual system used across print, motion, and the event.
GOALS
Build digital experiences that honor African American history and culture
Create systems that elevate the museum’s mission and meet the moment
Design work that feels human, accessible, and rooted in story
Support curators, historians, and the museum team in bringing these narratives forward
RESULTS
Helped define the early digital identity of one of the most important cultural institutions in the world
Work recognized with Webby Awards, Anthem Awards, and museum press features
Created systems and experiences used across exhibitions, programs, events, and digital storytelling
Built long-standing creative trust with the museum and delivered impactful projects for nearly a decade
Developed my own creative philosophy shaped by purpose, passion, and curiosity
MORE THAN JUST
A MUSEUM
A STORY OF PURPOSE, PASSION, & CURIOSITY
For me this work was about purpose, passion, and curiosity. Every project taught me something new about storytelling, culture, and how design can honor history. I always tried to bring heart into the work and think about how people would feel engaging with these stories. That mindset is at the center of everything I create.
GALLERY
MORE THAN JUST A MUSEUM
MORE THAN JUST
A MUSEUM
A STORY PURPOSE * PASSION * CURIOSITY
A STORY OF PURPOSE, PASSION, & CURIOSITY
For me this work was about purpose, passion, and curiosity. Every project taught me something new about storytelling, culture, and how design can honor history. I always tried to bring heart into the work and think about how people would feel engaging with these stories. That mindset is at the center of everything I create.
GALLERY
GALLERY