BRAND + MOTION + ILLUSTRATION + ART DIRECTION

BRAND + MOTION + ILLUSTRATION + ART DIRECTION

BRAND + MOTION + ILLUSTRATION + ART DIRECTION

HIP THE REMIX
DOCUMENTARY

HIP THE REMIX
DOCUMENTARY

HIP THE REMIX
DOCUMENTARY

PROJECT OVERVIEW

Hip The Remix is a documentary by Saltfish Collective following actor Troy Anthony Hogan as he reimagines Thomas Jones’ The Wizard of Hip.
The film blends humor, memory, and cultural history to examine Black artistry, identity, and resilience through Troy’s personal journey.

I partnered with BIEN using their Inclusive Motion Design (InMoDe™) methodology to shape the visual language — from illustration and typography to motion design and the film’s expressive graphic system.

Hip The Remix is a documentary by Saltfish Collective following actor Troy Anthony Hogan as he reimagines Thomas Jones’ The Wizard of Hip.
The film blends humor, memory, and cultural history to examine Black artistry, identity, and resilience through Troy’s personal journey.

I partnered with BIEN using their Inclusive Motion Design (InMoDe™) methodology to shape the visual language — from illustration and typography to motion design and the film’s expressive graphic system.

Hip The Remix is a documentary by Saltfish Collective following actor Troy Anthony Hogan as he reimagines Thomas Jones’ The Wizard of Hip.
The film blends humor, memory, and cultural history to examine Black artistry, identity, and resilience through Troy’s personal journey.

I partnered with BIEN using their Inclusive Motion Design (InMoDe™) methodology to shape the visual language — from illustration and typography to motion design and the film’s expressive graphic system.

Project Highlights

  • Created a complete graphic and motion system blending brand, illustration, and expressive typography.

  • A custom hand-drawn type system that merges
    street-level expression with cinematic storytelling

  • Built a motion system with kinetic collage, spray paint textures, and baseline-shift typography to convey energy and emotion.

Goals

  • Build a visual system that felt as disruptive as the story — raw, emotional, unapologetic.

  • Make typography a character in the narrative, not decoration.

  • Bridge history + modernity, pairing archival imagery with contemporary motion design.

Results

  • A design language that elevated the narrative voice of the film, giving talent’s words visual impact.

  • Key art direction and motion tests demonstrated the project’s cinematic potential for streaming partners.

  • Established a brand toolkit flexible enough for trailers, episodic storytelling, and promotional campaigns.

Project Highlights

  • Created a complete graphic and motion system blending brand, illustration, and expressive typography.

  • A custom hand-drawn type system that merges street-level expression with cinematic storytelling

  • Built a motion system with kinetic collage, spray paint textures, and baseline-shift typography to convey energy

Goals


  • Build a visual system that felt as disruptive as the story — raw, emotional, unapologetic.

  • Make typography a character in the narrative, not decoration.

  • Bridge history + modernity, pairing archival imagery with contemporary motion design.

Results

  • A design language that elevated the narrative voice of the film, giving talent’s words visual impact.

  • Key art direction and motion tests demonstrated the project’s cinematic potential for streaming partners.

  • Established a brand toolkit flexible enough for trailers, episodic storytelling, and promotional campaigns.

Project Highlights

  • Created a complete graphic and motion system blending brand, illustration, and expressive typography.

  • A custom hand-drawn type system that merges
    street-level expression with cinematic storytelling

  • Built a motion system with kinetic collage, spray paint textures, and baseline-shift typography to convey energy

Goals

  • Build a visual system that felt as disruptive as the story — raw, emotional, unapologetic.

  • Make typography a character in the narrative, not decoration.

  • Bridge history + modernity, pairing archival imagery with contemporary motion design.

Results

  • A design language that elevated the narrative voice of the film, giving talent’s words visual impact.

  • Key art direction and motion tests demonstrated the project’s cinematic potential for streaming partners.

  • Established a brand toolkit flexible enough for trailers, episodic storytelling, and promotional campaigns.

“Mr. Corey Jones this gave me goosebumps… I thank you so greatly for working with me and the fellas, bless you.”

“Mr. Corey Jones this gave me goosebumps… I thank you so greatly for working with me and the fellas, bless you.”

Actor Troy Hogan

KEY ART & BRAND SYSTEM

KEY ART & BRAND SYSTEM

BOLD EXPRESSIVE ALIVE

BOLD EXPRESSIVE ALIVE

DISCLAIMER: This project is an independent creation and is not affiliated with or endorsed by Netflix. The inclusion of the Netflix logo is intended to emphasize the potential impact of this project and its applicability to future endeavors involving major networks.

KEY POSTER DESIGN


CUSTOM ILLUSTRATION

KEY POSTER DESIGN

CUSTOM ILLUSTRATION