BRAND + MOTION + ILLUSTRATION + CREATIVE DIRECTION
BRAND + MOTION + CREATIVE DIRECTION
BRAND + MOTION + ILLUSTRATION + CREATIVE DIRECTION
FREEDMEN'S BUREAU
FREEDMEN'S BUREAU
FREEDMEN'S
BUREAU
PROJECT OVERVIEW
The Freedmen’s Bureau Search Portal is a transformative digital tool from the National Museum of African American History and Culture, giving the public access to millions of newly transcribed records documenting the lives of formerly enslaved people.
As Creative Director at Forum One, I helped shape the portal experience and created the full visual identity and promotional video campaign—including accessible, audio-described versions—to introduce this historic resource to the world.
PROJECT OVERVIEW
The Freedmen’s Bureau Search Portal is a transformative digital tool from the National Museum of African American History and Culture, giving the public access to millions of newly transcribed records documenting the lives of formerly enslaved people.
As Creative Director at Forum One, I helped shape the portal experience and created the full visual identity and promotional video campaign—including accessible, audio-described versions—to introduce this historic resource to the world.
Project Highlights
Designed the identity and motion system for the promotional campaign.
Created and animated a suite of videos inspired by archival documents and authentic handwriting.
Built a flexible graphic collage system referencing worn pages, stamped records, and 19th-century textures.
Designed a dynamic typographic logo featuring a blinking cursor to reinforce the search concept.
Produced fully accessible video content with audio description.
Goals
Increase visibility and understanding of the portal’s purpose and impact.
Honor the historical documents while creating a modern, engaging visual language.
Translate complex archival material into a clear and emotionally resonant story.
Results
2024 Anthem Award Winner — Best Use of Data (Education, Arts & Culture)
Campaign elevated the portal’s national visibility among historians, genealogists, educators, and families.
Strengthened NMAAHC’s digital storytelling ecosystem and extended the design system I originally built for their website.
Project Highlights
Designed the identity and motion system for the promotional campaign.
Created and animated a suite of videos inspired by archival documents and authentic handwriting.
Built a flexible graphic collage system referencing worn pages, stamped records, and 19th-century textures.
Designed a dynamic typographic logo featuring a blinking cursor to reinforce the search concept.
Produced fully accessible video content with audio description.
Goals
Increase visibility and understanding of the portal’s purpose and impact.
Honor the historical documents while creating a modern, engaging visual language.
Translate complex archival material into a clear and emotionally resonant story.
Results
2024 Anthem Award Winner — Best Use of Data (Education, Arts & Culture)
Campaign elevated the portal’s national visibility among historians, genealogists, educators, and families.
Strengthened NMAAHC’s digital storytelling ecosystem and extended the design system I originally built for their website.
Project Highlights
Designed the identity and motion system for the promotional campaign.
Created and animated a suite of videos inspired by archival documents and authentic handwriting.
Built a flexible graphic collage system referencing worn pages, stamped records, and 19th-century textures.
Designed a dynamic typographic logo featuring a blinking cursor to reinforce the search concept.
Produced fully accessible video content with audio description.
Goals
Increase visibility and understanding of the portal’s purpose and impact.
Honor the historical documents while creating a modern, engaging visual language.
Translate complex archival material into a clear and emotionally resonant story.
Results
2024 Anthem Award Winner — Best Use of Data (Education, Arts & Culture)
Campaign elevated the portal’s national visibility among historians, genealogists, educators, and families.
Strengthened NMAAHC’s digital storytelling ecosystem and extended the design system I originally built for their website.
BEHIND THE FRAMES
BEHIND THE
FRAMES
PURPOSE * PASSION * CURIOSITY
PURPOSE * PASSION * CURIOSITY
KEY ART & DESIGN
KEY ART & DESIGN
LOGO & KEYFRAME DESIGN